Why restaurant need to invest in professional food photography?
Updated: May 31, 2021
Eyes eat before the mouth, and professional images in menus will make your customers feel like they're already tasting the dish. Before customer visit or taste the restaurant's food, googling seems to be the fastest way to know a restaurant. At this point, "A picture is worth a more than thousand words," even when words fail, pictures have always come to the rescue. Visual marketing is on an upward trajectory; an estimated 84% of communication was visual. If you add photos to your content, you stand to get 94% more views than without.
Attractive photos help to increase sales.
Photos don't need an introduction or a caption to speak volumes because it is a universal language. They appeal the same to customers from all over the world. Thus, using suggestive images to accompany your menu eliminates the language barrier and helps you to sell. Featuring high-quality food photos online can improve menu conversion rates by 25% and increase total food orders by more than 35% for restaurant delivery apps. That is why many restaurants switched from traditional text menus to photo-based menus on online ordering platforms saw an increase in sales.
Let photo help you to tells a story and builds your brand.
A restaurant owner has the chance to control how the world perceives your restaurant. You have control of what image you put out to the world and the photo should reflect who you are. Professional food photos can help you to build a brand that stands out and shapes your restaurant identity. Professional food photographer can make storytelling by capturing lifestyle images of your chef preparing the dishes, and this will add a personal touch to your brand and is a great way to attract customers, thus engage them with your brand emotionally.
However, be careful not to oversell and overpromise, only to disappoint when the customer gets the actual meal. Even if the food photographer uses tricks to make the photo look good, it shouldn't be different from the authentic dish.
Get recognition with your great food photo.
Studies suggest that most people remember 10% of the information they read on blogs or websites through the content. But when they see an image or a photo, they generally remember about 60% of it, making them remember the co-related content.
Let the picture do the talking and let the customers recognise your brand through the photographs they see. A delicious-looking dish in a photo will make the customers step into your restaurant craving for it.
One of the biggest hurdles of food photography is the cost. The initial cost can be pricey, but the long-term benefits far exceed the initial price. Though quality photography requires certain investments, the results are definitely worth your money and effort because people eat with their eyes and connect with brands representing their values and lifestyle. A small library of photos can be the best marketing tool you ever invest in since they can be used in advertisements, social media posts, menus, etc.
In reality, food is just-food. So you need something to make your restaurant stand out that speaks to who you are as a company, that presents to people the best of what you offer. Food photography may be your saving grace or boost you need to take your business to the next level.